ORIGINALLY A JOURNALIST WITH A MASTER IN BIOCHEMISTRY, I KNOW THAT LIFE AND WORK ARE A LOT ABOUT CHEMISTRY.
THE CHEMISTRY BETWEEN PEOPLE AND BRANDS, BETWEEN THE PEOPLE AT WORK. THIS KNOWLEDGE AND THE GREAT COLLEAGUES, TEAMS AND BRANDS I HAVE WORKED WITH, HAS HELPED MOVING THE NEEDLE FOR BRANDS WITH (HOPEFULLY) GOOD WORK.
ABOUT
Current Role: Executive Creative Director, EVP Edelman USA, New York.
Listed in the DRUM Global Ranking 2021 as the No. 1 ECD worldwide out of 480 ECDs. Germany’s only creative who won two times the Cannes Grand Prix.
With international experience as creative director in New York, working on key accounts, leading teams and managing entire agency departments. My strength is creative strategy, insight-driven conceptual work across PR, digital and brand experience on existing clients and new business. I helped winning key accounts such as Honeywell, Citibank’s global experiential business, McDonalds Germany, European Commission, Volkswagen ID and have worked in key positions on clients such as Starbucks, HP, Citi, AT&T, BMW, P&G, Audi, Monster, Heineken, Soundcloud and Axel Springer Press.
Since 5/2024 Executive Creative Director, EVP Edelman USA, New York
8/2022-3/2024
Executive Director, EVP Publicis New York
1/2018–7/2022
Managing Executive Creative Director and Partner at Scholz & Friends Group
10/2016–12/2017
Executive Creative Director at KBS New York, responsible for BMW North America
6/2015–9/2016
Lead Creative Director of Grey Activation at Grey, New York, member of Grey Global Creative Council
1/2014–6/2015
Opening the new Grey office in Berlin as Managing Creative Director, starting with zero clients, we won substantial new business like Germany’s biggest Sunday newspaper Welt, Discovery Network and Heineken
10/2010–10/2013
Creative Director at BBDO NY working on AT&T and Monster, reporting to CCO Greg Hahn
2006–2010
Creative Director at Scholz & Friends, Berlin
2003–2005
Creative Director at Jung von Matt
2000–2003
Writer at Scholz & Friends, Berlin
Juror at the Cannes Advertising Festival 2020/2021. Member of the Art Directors Club, One Show and D&AD and a regular juror at Clio Awards, One Show, NY Festivals, ADC, Eurobest.
I am author of two books about social media, published in Germany. My short feature film "Dump" was in the official selection of the Chelsea Film Festival 2016. I was lecturer at the Miami Ad School and speaker at the International Economic Forum Alpbach in Austria.
Education: Master of Science in Biology/Biochemistry, Bachelor in Journalism
MAJOR AWARDS
The Female Company: "Tampon Book”
- Cannes Grand Prix PR, Cannes Gold Lion / Design 2019. Cannes Gold Print/Publishing 2020/21
- Grand Prix New York Festivals. - Grand Prix Epica Awards - Grand Prix Eurobest - 3 Gold Clio Awards
Soundcloud: "The Berlin Wall of Sound”
- Cannes Grand Prix
- Cannes Gold Lion / Digital
- 2 Gold Pencils at One Show
- Best of Digital at One Show
- 2 Golds at Clio Awards
P&G/Pantene: "Dad-Do"
- Cannes Gold Lion / Direct
- Gold Pencil at One Show
Berlin Philhamonics
- 2 Cannes Gold Lions / Press OOH
Augsburger Allgemeine
- Cannes Gold Lion / Press
Jobsintown.de
- Cannes Gold Lion / Outdoor
Overall my work won 32 lions in Cannes and multiple awards at other shows.